SVASTIKA — WILDSHIP ENTERPRISES

Creative Production SOP

Step-by-Step Execution Flow for Studio, Video & Graphic Teams

Weekly Creative Meet

Video feedback, new ideas, upcoming tasks & team coordination

Every Thursday @ 6:00 PM

Project Brief Requirements

No work shall begin without a finalized and approved brief from the Marketing Team.

Objective & Purpose

Clear campaign goal, product/service being promoted, core message to communicate

Platform & Format

Ads/Social Media, specific platform (IG, YT, FB), aspect ratio (9:16, 1:1, 16:9)

Funnel & Persona

TOF/MOF/BOF/Upsell/Retention, age group, interests, pain points, buying behavior

Sales Agenda

Single purchase, bundle/bulk, subscription, repeat purchase intent

References

Competitor examples, inspiration links, mood references for style direction

Deliverables & Timeline

Exact list of outputs expected (number of creatives, videos), final deadline

Quality Check & Submission

Self-review mandatory before any submission
Cross-check against brief requirements
Work moves to next stage only after explicit approval

Timelines & Delivery

Complete deliverables within assigned due dates
Communicate delays proactively (minimum 24 hours in advance)
Escalate immediately if blocked by dependencies from other teams

Rework Policy

If work is rejected due to:

  • SOP negligence
  • Quality issues
  • Deviation from brief
Rework must be completed before original due date, irrespective of office timings or holidays

Pre-Shoot Preparation

Brief Review

  • Review approved brief
  • Clarify doubts before shoot
  • Confirm product availability

Mood Board

Created by: Studio Stylist

  • Min. 3 style options
  • Photo & lighting refs
  • Get approval first

Storyboard (Video)

Created by: Studio Stylist

  • Scene-wise breakdown
  • Shot types defined
  • Duration estimates

Shoot Execution Requirements

Type Requirement
B-RollsMinimum 5-10 extra clips per video project
Multiple AnglesEvery key shot in at least 2-3 different angles
Cinematic ShotsSlow motion, depth-of-field shots where applicable
Ambiance VariationsProduct in different setups/backgrounds
Safety ShotsBackup takes for all critical scenes
CoordinationReal-time communication with editing team

RAW Folder Naming Guide

Nifty Folder Format

STE-XXXX_Video/Image_Tag (Example: STE-4521_Video_Model)

Available Tags

ModelHuman in frame
TestimonialSpeaking about experience
CraftsmanshipMaking/assembling process
BTSBehind the scenes
UnboxingPackage opening
InterviewQ&A format
DispatchPacking/shipping
ReactionCustomer receiving

Folder Structure

RAW/
└── 📅 YYYY-MM-DD
├── SKU-XXXXX ← Specific product
│ └── STE-4521_Video_Model
│ └── STE-4522_Video_Testimonial
├── COL_CollectionName ← Collection shoot
│ └── STE-4523_Video_Model
│ └── STE-4524_Image
└── GEN_[Type] ← Not product-specific
│
├── Testimonial ├── Delivery ├── Founder ├── Trending ├── Office ├── Festive ├── Craftsmanship └── Lifestyle
└── STE-4525_Video_BTS
└── STE-4526_Video_Interview

Quick Decision Guide

1

Create date folder
YYYY-MM-DD

2

What is subject?
SKU / COL / GEN

3

Create Nifty folder
STE-XXXX_Type_Tag

Rules

  • One Nifty task = One folder
  • Tag is optional if context is obvious
  • Multiple tags can combine: STE-4521_Video_Testimonial_Model

Data Handoff

Mark OK takes with naming: [Scene]_[Take]_OK
Highlight BEST takes: [Scene]_[Take]_BEST
Upload organized data to designated NAS/Drive folder
Notify editing team with folder link and summary
Handoff Deadline: Within 48 hours of shoot completion

Pre-Edit Checklist

Before starting any edit, confirm all of these:

Brief received

Script finalized

Footage sorted

Audio assets ready

Specs confirmed

Engagement Optimization

Hook (First 1-3 sec)

Must grab attention immediately with text, motion, or surprise element

Pacing

No shot longer than 3-4 seconds unless intentional for effect

Pattern Interrupt

Visual change every 5-7 seconds to maintain viewer attention

CTA Placement

Clear call-to-action at end; subtle reminder mid-video

Pre-Approval Quality Check

Before sending for approval, verify ALL of the following:

Mandatory Checks Before Submission

Audio Sync: Verify audio is perfectly synchronized with video
BGM Levels: Background music is NOT too loud during speech/voiceover
Engagement Test: Watch the video — does it actually seem engaging?
Trim Check: Any part that seems boring or can be trimmed without changing meaning — TRIM IT
Final Review: Watch full video one more time with fresh eyes
Share Insights: Note any additional observations or suggestions

Text & Typography

Guidelines

  • Mobile-first: readable at actual size
  • Font consistency with brand guidelines
  • Highlight key words with color/animation
  • Text should stay long enough to read comfortably
  • Audio levels priority: Voiceover > Music > SFX

Export Settings Reference

Platform Export Specifications

Refer to the Media Cheatsheet for all platform-specific export settings including resolution, aspect ratio, duration limits, and format requirements.

Open Media Cheatsheet

Version Naming

Naming Convention

[ProjectName]_[Platform]_[Version]_[Date]
Examples:
DiwaliSale_Reel_V1_2024-10-15
DiwaliSale_Reel_V2_2024-10-16
DiwaliSale_Reel_FINAL_2024-10-17
Version Guide:
V1 — First draft for internal review
V2 — Post-feedback revision
V3+ — Additional revisions
FINAL — Approved version

Pre-Design Checklist

Brief received

Copy finalized

Product images

Specs confirmed

Brand assets

Design Workflow Principles

Visual Hierarchy

Message → Info → CTA

Product Focus

Product must be hero

Mobile First

Test at actual size

Brand Consistency

Colors, fonts, logo

White Space

Avoid clutter

Platform Safe Zones

IG Feed

Profile pic covers bottom-left; avoid text there

IG Stories

Safe zone: avoid top 250px and bottom 350px

FB Ads

Text overlay <20% for better delivery

Design Types & Requirements

Static Ad Creatives

  • 2-3 variations for A/B testing
  • Version with/without offer text
  • Prominent, action-oriented CTA

Social Media Posts

  • Align with content calendar
  • Carousel: hook first, CTA last
  • Consistent visual style

Video Thumbnails

  • High contrast, readable small
  • Face/emotion performs better
  • Max 3-5 words text

Website Assets

  • Hero & collection banners
  • Product badges/labels
  • Email headers

Export Specifications

Asset Type Format Quality
Social MediaJPG / PNG80-90% / PNG for transparency
AdsJPGUnder 1MB for faster loading
WebsiteWebP / JPGOptimized for web
Print (if any)PDF / TIFF300 DPI, CMYK

File Naming Convention

Naming Convention

[ProjectName]_[AssetType]_[Platform]_[Size]_[Version]
Examples:
DiwaliSale_Banner_IG_1080x1080_V1
DiwaliSale_Story_IG_1080x1920_V2
DiwaliSale_Carousel_IG_1080x1080_FINAL

Handoff Protocols

Marketing Team All Teams Brief document, References, Deadlines
Studio Video Team Organized footage, Take notes, B-rolls
Studio Graphic Team Product photos (edited/unedited)
Video Team Graphic Team Thumbnail requirements, Key frames
All Teams QC/Approval Final files, Version notes, Brief checklist

Weekly Creative Meet

Every Thursday @ 6:00 PM

Attendees: Studio Team, Video Editors, Graphic Designers

Agenda:

  • Feedback on videos from the last 1 week
  • New creative ideas to explore
  • Upcoming tasks & any feedback to incorporate
  • Address coordination issues between teams

Communication Guidelines

Use designated project channel for all project communication
Tag relevant team members when handoff is complete
Escalate blockers within 2 hours
Daily standups during active campaign periods

Feedback & Revision Flow

1

Consolidated Feedback
Reviewer provides all feedback at once, not piecemeal

2

Max 2 Rounds
Maximum 2 revision rounds per deliverable

3

Escalation
3rd round requires escalation to lead